The Prince Charles Cinema

The Click Trap

  • 90mins
  • (18)
  • Documentary
Directed by Peter Porta Starring Imran Ahmed, Nadini Jammi, Katie A. Paul

Performance will be followed by Q&A with Director Peter Porta, protagonists from the film Imran Ahmed, Ava Lee, Richard Wilson moderated by Lisa Webb

Highly engineered algorithms curate ads with acute precision, but when does digital marketing become digital mind-control? Expert testimony and prescient evidence inform this alarming tech-sposé into the social impact of digital advertising, which asks a difficult question: Is global democracy the collateral damage of online capitalism?

UK PREMIERE – presented by Raindance Film Festival

Thursday 27th June